Tropicana is one of the world's leading producers and marketers of branded fruit juices. The company required a short-term marketing campaign in the form of a 'text-to-win' competition to promote a new range of ice-cream products.

Offering consumers the chance to win a carnival holiday, party-packs or exclusive Tropicarnival ring-tones, the brief involved the creation of the Tropicarnival brand and 'Tropi-carmen' character that was implemented throughout the range of packaging.

The client also required a website to be produced for consumers to submit unique entry codes to find out if they had won a prize.
The competition is now closed but you can view the site concept using the follow link: www.tropicarnival.co.uk